Baker & McKenzie
100 New Bridge Street
EC4V 6JA London
Telephone: +44 20 7919 1000
Fax: +44 20 7919 1999
Managing and protecting intellectual property has become increasingly complex for global companies, which often have huge IP portfolios and operations in multiple jurisdictions with varied IP laws and levels of enforcement. Rapid technological advancements have enabled infringers to become more sophisticated, and the rise of intellectual property as a main driver of mergers and acquisitions has made developing strategies to protect these assets even more important.
Since 1962, we have helped the world's leading multinational companies in all aspects of the acquisition, protection, enforcement and exploitation of their IP rights. With nearly 400 intellectual property lawyers in 40 countries, we cover the full scope of IP services in more jurisdictions than any other firm. Our global coverage, high-quality work and commitment to client service are reflected in the recognition we receive within the legal industry. Since 2009, our practice has been ranked Band 1 by Chambers Global and we were named "Global Law Firm of the Year" at the 2017 Managing Intellectual Property awards.
With expertise in the automotive, luxury and fashion, fast moving consumer goods, financial services, technology, media and entertainment, manufacturing, and pharmaceuticals, life sciences and healthcare industries, we advise clients on brand management, brand enforcement, patent litigation, patent prosecution, copyright, IP litigation, trade secrets, IP transactions, tax and IP advisory, and marketing, advertising and promotions. Based on our long experience in the field, we approach IP management as a strategic issue and have developed the people, processes and technologies to serve as a one-stop shop for protecting the IP assets of global businesses.
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